منابع مشابه
Supplement to Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry. For Online Publication
4. We assign a number of milligrams to each product, according to the strength of its primary active ingredient. To do so, we combine the descriptive data in the Nielsen dataset with the data of milligrams of a speci c active ingredient in a speci c formula. In the case of Ibuprofenand Naproxen Sodiumbased pain relievers, the assignment was straightforward, since these OTC products can come onl...
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OUR UNDERSTANDING OF THE PHENOTYPE of obstructive sleep apnea has expanded rapidly over the past several decades. Once thought to be simply a source of sleepiness, sleep apnea is now established as an independent risk factor for significant cardiovascular disease, including systemic hypertension, myocardial ischemia and infarction, stroke, and congestive heart failure (11). Obstructive sleep ap...
متن کاملPush and Pull Systems
Data broadcasting has emerged as an efficient way for the dissemination of information over asymmetric wireless environments where the needs of the various users of the data items are usually overlapping. In such environments, data broadcasting stands to be an efficient solution since the broadcast of a single information item is likely to satisfy a possibly large number of users. Communication...
متن کاملPush-pull farming systems.
Farming systems for pest control, based on the stimulo-deterrent diversionary strategy or push-pull system, have become an important target for sustainable intensification of food production. A prominent example is push-pull developed in sub-Saharan Africa using a combination of companion plants delivering semiochemicals, as plant secondary metabolites, for smallholder farming cereal production...
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The proposition that similarity breeds attraction has received longstanding theoretical and empirical support. Still, the processes that guide this effect remain relatively unexamined. In this study, with a large sample of college students, we tested four variables proposed in prior literature to theoretically account for the similarity-liking link: consensual validation, certainty of being lik...
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ژورنال
عنوان ژورنال: Science
سال: 2013
ISSN: 0036-8075,1095-9203
DOI: 10.1126/science.342.6156.290-a